The Diamond Council of America Bets on Veterans and Returning Parents to Fill Jewelry's Talent Gap

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The Diamond Council of America's new 'Second Spark' Initiative pairs structured gemological training with job placement support, targeting veterans and returning parents as an untapped pipeline for jewelry retail. Here's what the programme means for independent retailers struggling to find knowledgeable floor staff.

Walk into any independent jewelry boutique and you'll likely meet one of two people: a lifer who started as a sales associate twenty years ago and never left, or someone hired six months ago who still can't explain the difference between SI1 and VS2 clarity. The pipeline problem in jewelry retail is real, chronic, and largely unaddressed at an industry-wide level. The Diamond Council of America is now making a formal attempt to fix it.

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